Atton Conrad O’Murchadha is a London based advertising and art photographer.
London born, Belfast bred and originally set for a career in science, the inherited genes from an artist father and actress mother prevailed. He made for the bright lights of his birth city to pursue his love of photography.
Originally he directed his career towards the intensely creative arena of cutting edge art/fashion, successfully shooting for many magazines such as 125, Issue One and Flux.
The development of his stunning light painting techniques began with “The Future’s Light” feature in 125 Magazine, where he light painted ethereal dresses onto models.
His techniques were further honed on the international Hennessy print campaign “Blended with Talent” for Louis Vuitton Moet Hennessy, a project that triggered his switch to art and advertising, a more fertile arena for the techniques.
“It started with light trails, but grew far beyond that. As I developed my methodology and custom designed ‘light brushes’ I realised that the techniques could give me incredibly fine control over light and texture, to a unique, almost hyperreal, result. This allowed me to take my lighting in a completely fresh direction.”
The process is an intensely visceral one, almost a dance with light, as he physically paints the subject with light brushes in a blackout studio whilst remote triggering the camera.
These techniques are employed to create images, of both people and objects, with a certain quality separate from those created by traditional means.
“I love technology; I have used Photoshop for over a decade. But there is a certain quality I want to create that is unobtainable by the usual route alone.”
Today, light painting is one part of his creative arsenal, as he pursues multiple conceptual and technical paths in the attempt to create unusual and arresting imagery.